A story of green living
Fighting 'Microfiber Pollution' with a meter fabric at a time
What is Microfiber Pollution?
Synthetic materials such as polyester, acrylic, and nylon are very popular and used in different forms worldwide. When manufactured, washed, used, and worn, these man-made materials lose tiny plastic fibres as small as 5mm.
hey eventually up in the ocean, soil and the air, and as made up of plastic, are unable to biodegrade.
Recent research proves that we are eating and drinking plastic and that plastic fibres are literally raining down from the sky. We breathe in plastic microfibers from our clothing, carpets, curtains & other textiles.
The consequences of ubiquitous microfiber pollution might be disastrous to animals and humans.
How do we plan to achieve it?
Sustainability
Sustainable development is defined as development that "meets the needs of the present without compromising the ability of future generations to meet their own needs."
A sustainable business is based on three principles- profit, people and planet.
With 'satTva', we wish to enrich the lifestyle of our community and people all around the world without creating any environmental risks to our future generation and planet.
Sustainability at the core
We are currently partnering with rural artisans and manufacturers from India who use ethical practices and sustainable production methods.
In the future, we wish to extend our partnership with many such artisans who are using eco-friendly methods of manufacturing all over the world.
Sustainable Materials
The materials we work with include Cotton, Jute, Linen, Wool, Rice grass, Bamboo, Rattan, etc. come from nature and are sourced ethically. Being natural, they are easily biodegradable and have a much smaller carbon footprint than their synthetic alternatives.
Sustainable Methods & Conscious Consumerism
If you have noticed, most traditional manufacturing methods like weaving, dyeing, printing, etc are the perfect examples of sustainable practices. Not only they are eco-friendly but as they are handmade methods, do support slow fashion movement and conscious consumerism unlike tons of cheap machine made items.
Business Beyond Profit
Wll being of people is an important part of our business and we go above and beyond to create strong emotional ties with the communities we work with.
We believe, we empower artisans by promoting and showcasing their traditional skills in a socially responsible way, all while helping them reach economic independence through their craft.
We love using our brand to give exposure to these skilled artists and to preserve good traditional craft techniques along the way.
